Puma

Turning Fans into Players for PUMA

As PUMA’s official Teamsport partner, we’ve been living and breathing the brand for the past 3 years. We launch new products. New seasons. World-first immersive digital experiences. Turning fans into players and making product trial player-ready.

Context

We know their customer inside out. PUMA’s Generation Hustle target audience are sports mad, naturally competitive, seeking out authenticity wherever they go. Inspired by their heroes and gamers at heart, everything we do revolves around them and their passion for sport.

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The Result

We’ve taken the PUMA Skill Cube brand all the way across the globe - from Sydney, to New York, to Tel Aviv - delivering immersive football experiences that make testing out a fresh pair of boots a thing of joy. But we didn’t stop there. We’ve delivered countless retail toolkits, global seasonal window campaigns, MCFC store experiences, and elevated the brand’s ecomm experience to the next level. Helping PUMA to raise their game, one project at a time. 

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