Experiential Design

With increased competition from online pure-plays, bricks-and-mortar retailers are turning to experiential design to enhance their in-store experience.

Customers are demanding more from brands. It is no longer enough to have a retail presence; brands need to be pushing the boundaries and subverting customer expectations. Experiential retail design does just that.

Bricks-and-mortar retail provides tangible customer experiences. Customers can get closer to brands and products than ever before, and it is this personal touch they are craving. By focusing on delivering an interactive, immersive and unexpected customer experience; brands can keep their customers coming back from more.

Green Room’s retail designers are at the forefront of developments in digital integration and experiential design. By studying consumer behaviour and retail trends, our experiential agency delivers rich, dynamic concepts that breathe new life into bricks-and-mortar.

Experiential design can be as simple or as creative as you like; but it needs to be seamless. We understand how to create concepts that form a natural extension of a brand and add to our product theatre and storytelling.

As a leading experiential agency, you can trust Green Room to deliver commercially successful, multichannel activations that focus on dynamic customer experiences. To see how we can work together, contact our experiential design team today.

Take the time to read through our experiential retail design portfolio to see some of the concepts we have delivered. We have also curated some related blog posts to help you make the most of your retail spaces.

Find out more about Experiential Design

Nike “We Own The Night” Event 2014, Victoria Park

Nike “We Own The Night” Event 2014, Victoria Park

For the second "We Own The Night" run in Victoria Park, Green Room were tasked with decorating the interior of the Nike branded tent.

Nike Mercurial Pop-Up Experience Booth, Dubai

Nike Mercurial Pop-Up Experience Booth, Dubai

Green Room worked with Nike to deliver an experiential pop-up activation to celebrate the launch of the Mercurial Vapor IX football boot.

Bowers & Wilkins/Maserati Seven Notes Global Tour

Bowers & Wilkins/Maserati Seven Notes Global Tour

To celebrate the partnership between Bowers & Wilkins and automotive brand Maserati, we designed and delivered a creative, global event space that brought the two brands together seamlessly.

How Experiential Retailing Can Drive Store Footfall

How Experiential Retailing Can Drive Store Footfall

Clare Evans
  • Clare Evans
  • 12 Mar 2014

How In-Store Experiences Can Mirror Ecommerce

How In-Store Experiences Can Mirror Ecommerce

Clare Evans
  • Clare Evans
  • 04 Feb 2014

Why Retail Should be About Customer Experience

Why Retail Should be About Customer Experience

Clare Evans
  • Clare Evans
  • 23 Sep 2013

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