The shop in shop concept is by no means nothing new, but what has changed is the way consumers interact with them. Effective concession design delivers immersive, interactive and engaging spaces that subvert customer expectations.
Whether you’re entering a new market, launching a new product, or making a brand splash; retail concessions are the perfect solution. Retail concessions shine a spotlight on brands, providing a disruptive retail touchpoint that commands customer attention.
At Green Room, we specialise in concession design; delivering creative and immersive activations that tell a brand story. We facilitate this through hero product presentation, stand-out retail design, and multichannel integration.
Our retail designers work with brands from concept creation to delivery, ensuring we create a shop in shop concept that meets all of your needs. From airports to department stores; we have worked on global concession design projects that empower brands and tell their story.
Retail concessions are one of the best ways for brands to create unique customer experiences in an unexpended way. To see how your shop in shop spaces can work harder for you, contact Green Room today.
Below you will find a number of case studies for our latest concession design projects for clients such as Nike and Oakley. You can also read through our insights and blog posts, written by our specialist teams.
Canadian retailer Nobis tasked Green Room with designing a striking 'ice cave' concession space within Harrods, London.
Continuing our work with leading lifestyle brand Oakley, we delivered a striking retail concession space within leading sports and outdoors store Ellis Brigham.
In order to appeal to a younger target market, Nike tasked Green Room with the design and delivery of a colourful retail concession space within Harrods, London.