Green Room has transformed the shipping container by cladding its exterior and interior to allow for graphics and display areas and designing its contents to spill out across an Astroturf area via full length concertina doors. The eye-catching space includes lighting, interactive community boards and family-friendly artwork zones, space to sample Fair Trade food and drink, and factual information about how co-operatives help the local community and the world.
The idea is both practical and sustainable as it uses an existing device – the container – that can be redressed and utilised for future Co-operative activities. It is also relatively easy to transport and self-contained, making it perfect for use across various locations, and able to house the various event components and props, allowing for efficient transportation.
Pop-up shops are becoming more widely used in retail and are a fantastic tool for delivering a brand experience as well as effectively creating buzz and publicity, particularly through the sense of urgency created by their inherently short life span.
The aim of the Co-operative Street Party is to promote co-operative membership, encouraging people to get involved in business and community during the International Year of Co-operatives and to increase awareness of co-operatives in a creative and interactive way that encourages engagement at a community level. Co-operatives Fortnight goes live on 22 June and runs until 5 July. The street party will visit five Co-operative sites in the South-East; Blackfen, Chatham, Peacehaven, Enfield, and Maidenhead; and will stay in each location for two days
The UN has declared 2012 the International Year of Co-operatives. The 1.4 million co-operatives across the globe aim to ‘build a better world’ through the values of democracy, openness, equality & social responsibility within the local and global community.